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Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

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To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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The State of Digital Marketing in Associations Benchmark Report

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

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The State of Trade Show Marketing ROI

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).

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The State of Email Marketing 2018 2019 Benchmark Results

Demand Metric partnered with Return Path on research to understand which email marketing tactics are in use, how effective they are, and what challenges exist.

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eWorkshop: Sales Content ROI Webinar

This webinar dives deep into the 'Sales Content ROI Benchmark Report' and is chock-full of incredibly interesting data about content distribution, content usage, content metrics, ROI, and revenue attribution.

Free

This video infographic provides statistics and best practices for sales content.

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eWorkshop: MarTech Adoption Webinar

This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.

Free

This video infographic provides statistics and best practices for marketing technology adoption.

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ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

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MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

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Sales Content ROI Benchmark Report

Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.

A template to quickly document the role and responsibilities for the Content Writer Job Description position.

A template to quickly document the role and responsibilities for the Content Manager Job Description position.

Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.

In-House Agency Vs External Agency Model

Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

Organizational Models for Marketing

Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.

Marketing Organizational Roles Model

A roles model to help you organize your marketing organizational structure efforts.

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Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.

A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.

Free
The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

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