Search results

Use this tool to gain knowledge on the different types of research design & research methods and to select the proper research methods for your market research study.

Use this tool to identify and define the decision problem (opportunity) for a market research effort.

Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.

This template will help you test a hypothesis as part of a market research effort.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

Use this tool to evaluate and select the right speaker for an upcoming webinar.

Use this tool to help you measure project performance and progress by scope, schedule and cost.

Website Gap Analysis Template

Use this tool to analyze your website and identify gaps in your capabilities.

A matrix to compare your potential marketing partners.

A matrix to evaluate potential trade promotion campaigns.

Interview Evaluation Template

A matrix to compare candidates you are interviewing.

A matrix to evaluate competing new office locations.

A tool designed to help you analyze leads, and identify strong prospects.

We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

Advertisement Evaluation Matrix

A matrix to evaluate the effectiveness of advertising concepts.

Product Development Evaluation Matrix

A matrix to assess new products that are proposed or currently in development.

Tradeshow Evaluation Matrix

A matrix to rate and compare tradeshows based on weighted criteria.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Product Sales Analysis Tool

Use this to compare actual sales vs. planned sales for each product.

Sales Analysis Tool

The Sales Analysis Tool can be used to review products/service sales, channel sales, sales by representative, market segments, and sales team goals.

Key Account Analysis

Use this to assess key accounts, forecast future sales, key success factors, and competitors.

GAP Analysis Tool

Use this tool to analyze your organization and identify gaps in your capabilities.

Use this to document target items, current state, goal state, timeline, and action items for resolving gaps.

Use this to identify key stakeholders, evaluate their interest, power, support level and flexibility.