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Free
Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

Free
Understanding Twitter for Business

A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

Free

Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Free

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

Free

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.