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Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.

A survey to get a better understanding of social media use by your employees.

Use this template to create a social media governance document to help you govern your company's social media marketing program.

Use this template to outline, summarize and communicate your overall social media strategy plan.

Use this tool to set and track your social media budget.

Use this to measure your organization's ability to implement a Social Media Program.

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

A tool to monitor & compare key metrics of your competitors social media activities.

A template to help you build a business case for an investment in a Social Media program.

Use this to outline your Social Media strategy by channel and communicate your KPIs.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

A tool to organize and assign tasks when implementing a Social Media program.

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this to define, track and report on your key Social Media program metrics and KPIs.

Use this to design a Request for Proposal (RFP) for Social Media Consulting Services.

A template to quickly document the role and responsibilities for this position.

A template to quickly document the role and responsibilities for this position.


This eWorkshop will teach you how to use Pinterest for business.