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From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

The State of Virtual Selling

Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results. The following report summarizes the results of this year’s survey and shares insights from over 600 study participants.

A checklist to help sales reps manage their territories.

State of Marketing Measurement

Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.

Use this to craft solid arguments to handle common objections.

A template to document "journey stages" for each of your shopper personas.

State of Product and GTM Strategy

This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value.

A self-assessment to evaluate your organization from a Branding perspective.

Marketing Fueled Growth Checklist

Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.

A form to obtain authorization to use a client or purchaser's credit card.

 marketing attribution checklist template

This checklist provides step-by-step instructions to help you implement marketing attribution.

Media Mix Modeling Checklist

Use this checklist to help you create a marketing data table and implement a media mix model.

Free
Influencer Marketing Framework

Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals & objectives.

A worksheet to help sales & marketing departments align on their definition of a qualified lead.

Free
Media Mix Modelling Cheat Sheet

Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.

This course has 6 video modules that will help you develop a customer engagement plan that improves how customers engage with your company and enables your organization with a customer-centric approach to drive revenue.

Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO. 

A template to quickly document the role and responsibilities for this position.

Advertising Calendar & Budget Template 2023

Use this calendar to organize your advertising calendar and budget. Track publication and ad details, due dates and budget info for 2023.

Agile Content Marketing Calendar 2023

Use this calendar template to keep track of your content marketing efforts through an agile approach.

Free
CMO First 90 Days Cheat Sheet

Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

A tool to help you evaluate potential focus group facilitators (moderators).

Free
The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

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