Search Results

Free
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Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives. 

Free

Follow this simple, step-by-step, playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

Free

Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

Free

Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

Free

This session will cover identifying key segments and prioritizing accounts, leveraging data from the Sales team and customers to drive higher performance, what worked – and what didn’t work – when driving personalized ads to engage key accounts and target industries and ongoing measurement to optimize, iterate and evangelize their efforts

Free
Advocacy and Loyalty Technology Overview

Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.

This course has 6 video modules that will help you develop a customer engagement plan that improves how customers engage with your company and enables your organization with a customer-centric approach to drive revenue.

Free
CMO First 90 Days Cheat Sheet

Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

Online Communities Technology Overview

Our Online Communities Technology Overview highlights the Online Community technology space at a high-level.

Use our Customer Engagement Business Case to provide senior management with a use case for a Customer Engagement program in your organization.

Utilize our Customer Engagement Maturity Assessment to assess your organization's current Customer Engagement capabilities.

Free

Read this Guide to learn how to transform your call center to a Modern Contact Center.

Free
Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Free
Gamification Technology Overview

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

Free

A roles matrix to help you organize your Customer Engagement efforts.

Free

In a September 2014 study sponsored by DNN, Demand Metric conducted a survey to identify the current state of adoption, goals, benefits, maturity, size and revenue influence of branded, online communities.

Free

In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

Free

In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.

Free

Use this to define, track and report on your Customer Engagement metrics.

Free

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

Free

In a September 2014 study sponsored by Influitive, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.