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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.
Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.
This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts.
Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.
This session will cover identifying key segments and prioritizing accounts, leveraging data from the Sales team and customers to drive higher performance, what worked – and what didn’t work – when driving personalized ads to engage key accounts and target industries and ongoing measurement to optimize, iterate and evangelize their efforts
Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.
From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.
Use this template to clarify roles and responsibilities for each member of your account-based marketing (ABM) team.
This video infographic provides statistics and best practices for marketing funnels.
Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.
Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.
Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.
Use our ABM Program Budget Template to create an ABM program budget and track your spending.
Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.
Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.
This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.
In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.
Use our ABM Platform Evaluation Matrix to select the best account-based marketing (ABM) platform for your organization.
In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
In this session, we will showcase SAP’s roadmap for account-based personalization, highlighting best practices and recent discoveries along the way.