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Use this website redesign framework to define the activities required to successfully create, plan and execute a website redesign.

Free

In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.

Use this to evaluate your website program initiatives based on their strategic fit, economic impact, and feasibility.

Free
Building Effective Landing Pages

​This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.

A template to identify the top 5 most frequently asked questions (FAQ) by department.