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A matrix that compares competing products by evaluating features and identifying differentiators.

Free
Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

A template to document "buying stages" for each of your buyer personas.

Use this database to ensure your marketing collateral is up-to-date and well distributed.

A template to help you illustrate the purchase process for your product.

A form that evaluates and helps to prioritize requests for new product features.

A case study template to highlight a customer's problem and show how you solved it.

A worksheet to define your product's pricing strategy and its differentiation.

State of Product and GTM Strategy

This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value.

A template to help you write your MarCom plan objectives.

A professionally designed template to help you craft your product's USP.

Free

This eWorkshop will cover what Case Studies are, how to create them and what to do with them.

Free

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.