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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.
Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.
In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.
In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
A guide to help you align your sales & marketing functions to improve lead nurturing.
Our Marketing Automation (MA) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
A template to document your marketing automation objectives, initiatives, measures, and targets for the next 12-18 months.
This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.
Use this tool to define, track, and report on your key marketing automation performance metrics.
This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.
A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
This video infographic provides statistics and best practices for marketing funnels.
This guide provides practical advice for implementing a Marketing Automation strategy.
Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019 State of Email Marketing Benchmark Study.
In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.
The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent).
A guide for implementing an effective lead generation & marketing automation program.
This guide provides practical advice for building effective email marketing campaigns.
Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.
In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.
This eWorkshop was presented by the CMO of Bizo, David Karel, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses the use of display and social advertising for Marketing Automation.