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The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

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In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

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In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

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This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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A benchmark report on advanced marketing performance management best practices.

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From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

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A benchmark report on content personalization trends and best practices.

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This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

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In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

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From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

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In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.

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In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

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In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

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In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

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In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

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In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

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From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.

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In March 2015, Influitive sponsored a Demand Metric study to explore how well online communities are performing.

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