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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.