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The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments.
This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.
A benchmark report on content personalization trends and best practices.