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To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Free

This eWorkshop will discuss Demand Metric's 2014 Marketing Outlook; our best research, marketing moments and industry influencers from 2013 and our predictions, new ideas and emerging vendors & products we see for 2014.

Free

This eWorkshop will present a summary of the "Sales Compensation Solution Acquisition: Getting to Automation & ROI" How-to Guide; a resource to help organizations use a more effective process for acquiring ICM solutions.

Free

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

Free

This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.

This tool will help you evaluate your organization's market research maturity level.

This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

Free

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

A charter template to set the mandate and outline responsibilities for a sales growth team.

A tool designed to help you analyze leads, and identify strong prospects.

ABM Program Budget Template

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

ABM Team Roles Matrix Template

Use this template to clarify roles and responsibilities for each member of your account-based marketing (ABM) team.

Free

John and Matt will be discussing how marketers are teaming up with sales leadership, L&D and other cross-functional teams to better enable sales forces using Webinars and virtual engagement tools. 

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

This course has 6 video modules that will help you train sales reps on a consultative approach to selling.

Use this tool to gain knowledge on the different types of research design & research methods and to select the proper research methods for your market research study.

A template to create an request for proposal (RFP) for a sales enablement system.

Ideal Customer Profile Template ICP Template

You need to describe the type of company that would benefit the most from your products or solutions.

ABM Platform Evaluation Matrix Template

Use our ABM Platform Evaluation Matrix to select the best account-based marketing (ABM) platform for your organization.

Free

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

This course has 6 video modules that will help you develop a comprehensive lead generation plan.

Free

This eWorkshop discusses the results of a recent study sponsored by Pardot, a salesforce.com company, which seeks to understand the effectiveness of the modern marketing organization in 2014.

Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

Free

This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.

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