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This guide provides practical advice for building a comprehensive business strategy plan.
Use this to communicate strategic objectives, metrics, targets, and initiatives.
Use this Presentation Deck to help document important insights during your first meeting with the CEO.
This guide provides practical advice for analyzing past sales, and achieving future targets.
A template to document goals & objectives, deliverables, timelines, and how results will be measured.
This video infographic provides statistics and best practices for lifecycle marketing.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.
Use this template to create buyer personas for the key buyers that you intend to target.
A survey to benchmark and collect data for sales support effectiveness.
Use this framework to help you devise strategies for future growth.
Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.
From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.
From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.
This course has 6 video modules that will help you develop a comprehensive strategic marketing plan.
This course has 6 video modules that will help you develop and launch a CRM Program that meets your marketing objectives.
The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.
Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.
Utilize our Demand Generation Maturity Assessment to assess your organization's current Demand Generation capabilities.
Utilize our Customer Engagement Maturity Assessment to assess your organization's current Customer Engagement capabilities.
Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.
This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.
Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.
Use this tool to help you measure your organization's readiness for a CPQ initiative.
Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.