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Free
Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

Free
Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Free
Benchmarking Your Core Competencies

A guide to help you benchmark your core competencies.

Free

This guide provides practical advice for building a comprehensive business strategy plan.

Free

This guide provides practical advice for analyzing past sales, and achieving future targets.

Free
Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

Free
Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free
Key Brand Elements Guide

A guide to help you understand the key elements of your brand.

Free

This guide provides practical advice for implementing a Marketing Automation strategy.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.