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This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.
A self-assessment of marketing/business alignment in 6 key areas.
During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.
Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.
Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
Use this checklist to help build your organization's growth marketing culture and mindset.
Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.
This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
This guide provides practical advice for building a comprehensive business strategy plan.
Use this to communicate strategic objectives, metrics, targets, and initiatives.
Use this Presentation Deck to help document important insights during your first meeting with the CEO.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.
Use this framework to help you devise strategies for future growth.
This course has 6 video modules that will help you develop a comprehensive strategic marketing plan.
Use this tool if you're a Nonprofit and want evaluate your marketing program maturity.
This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.
A self-assessment to evaluate your organization from a Branding perspective.