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Free

This eWorkshop discusses the results of a recent study sponsored by Pardot, a salesforce.com company, which seeks to understand the effectiveness of the modern marketing organization in 2014.

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

Free

In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.

Free

Mark Bornstein, VP of Content Marketing at ON24, and John Follett, CMO at Demand Metric will join forces to share best practices for optimizing your webinar programs to get the best possible leads.

Free

In this session, we will showcase SAP’s roadmap for account-based personalization, highlighting best practices and recent discoveries along the way. 

Free

Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

Free

Use this to define, track and report on your Customer Engagement metrics.

Free

Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.

Free

This eWorkshop was presented by the CMO of Vidyard, Tyler Lessard, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses Video Marketing as a science and an art form.

Use this tool to help you design a Request for Proposal (RFP) for a Social Listening System.

Free

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

Free
Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

A tool to help you define Marketing, Sales, Customer Support and Partner Relations functions, map your current process or systems for those functions, and plan for integration with your CRM system over a 1-3 year period.

Use this tool to calculate results for your online community implementation.

Free

This eWorkshop presents a list of signs that will identify if your brand identity needs help and provides practical insights on how to make your brand stronger.

Use this tool to define, track, and create a report of the KPIs and metrics related to your webinar program.

Free

Join Demand Metric, Allocadia and QuintoVate, as they discuss what leading companies are doing to master Marketing Performance Management. 

Free

This eWorkshop will cover what Case Studies are, how to create them and what to do with them.

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this tool to assess your organization's product development processes and capabilities.

Use this tool to analyze your organization and identify gaps in your capabilities.

Use this to determine your required annual growth rate to meet your desired revenue goal in 3 years.

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