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Free
Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

Free

Join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads.

Free

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

Free

Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Use this tool to evaluate calculate how many leads you need to generate to hit your revenue target.

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Free

This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.

Free

This guide provides practical advice for implementing a Marketing Automation strategy.

Free

In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Free

This eWorkshop discusses the results of a recent study sponsored by Salesfusion, which seeks to understand marketing lead generation tactics.

Free

In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.

Free

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Free

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

Free
Collect Leads with City Tours

A guide to help you plan a campaign for city tours and collect leads from those tours.

Free

A guide for implementing an effective lead generation & marketing automation program.

Free

This guide provides practical advice for building effective email marketing campaigns.

A tool designed to help you analyze leads, and identify strong prospects.

Use this template to compare email marketing solutions.

Use this tool to calculate results for email marketing campaigns.

This course has 6 video modules that will help you develop a comprehensive lead generation plan.

Free
Building Effective Landing Pages

​This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.