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Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

Free

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

A template to help you build a business case for an investment in a Social Media program.

Free

Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.

Free
The Importance of Social CRM

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

Free
CRM Consulting Partners Revealed

A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.

Use this tool to help you design a Request for Proposal (RFP) for a Social Listening System.

Free
Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

Free

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

Free

This eWorkshop is ideal for any marketing professional who needs to create a social enterprise by building meaningful relationships with customers, partners, employees and influencers.

Use this to identify social media opportunities in sales, marketing, and customer service.

Free

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.