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Free

A roles matrix to help you organize your sales enablement efforts.

A template to quickly document the role and responsibilities for this position.

Free
Formalizing the Sales Support Function

A guide to help you standardize and formalize the sales support function within your organization.

Free

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Use this tool to assess the alignment between your Sales and Marketing functions.

A dashboard to collect, analyze, and communicate KPIs and metrics for sales & marketing.

Use this to compare actual sales vs. planned sales for each product.

A template to quickly document the role and responsibilities for this position.

Use this tool to evaluate calculate how many leads you need to generate to hit your revenue target.

Free

A self-assessment tool to see if your organization has a 'world-class' marketing department.

A worksheet to help sales & marketing departments align on their definition of a qualified lead.

Free
Media Mix Modelling Cheat Sheet

Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Free
Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

A tool designed to help you analyze leads, and identify strong prospects.

ABM Platform Evaluation Matrix Template

Use our ABM Platform Evaluation Matrix to select the best account-based marketing (ABM) platform for your organization.

A tool to compare the profitability of various products in your portfolio.

Free

This eWorkshop discusses the results of a recent study sponsored by Pardot, a salesforce.com company, which seeks to understand the effectiveness of the modern marketing organization in 2014.

Free

Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.