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Sales Enablement Framework

Use this sales enablement framework to define the activities required to successfully create, plan and execute a sales enablement program.

Sales Enablement Plan Playbook

Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.


Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.


Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.


This video infographic provides statistics and best practices for sales enablement.


This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.   


From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.

Starting Out with Sales Enablement

A guide to help you begin a sales enablement initiative.

This self-assessment tool will help you understand your employees sales enablement skillset.

Sales Enablement Maturity Model

Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.

This course has 6 video modules that will help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.

Use this tool to help you measure your organization's readiness for a Sales Enablement initiative.


A roles matrix to help you organize your sales enablement efforts.

Use this budget template to set and track your Sales Enablement budget.

Use this matrix to obtain info about key sales enablement system vendors.

A template to document your sales enablement objectives, initiatives, measures, and targets for the next 12-18 months.

A template to create an request for proposal (RFP) for a sales enablement system.

Use this tool to define, track, and report on your key sales enablement performance metrics.


In this eWorkshop, our Chief Analyst, Jerry Rackley, will describe the current Sales Enablement landscape, best practices and how webinars & web conferencing can facilitate the success of this function.


Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show what Sales Enablement does in firms where it is effective, as well as how it is staffed, measured and managed.

A template to quickly document the role and responsibilities for this position.


John and Matt will be discussing how marketers are teaming up with sales leadership, L&D and other cross-functional teams to better enable sales forces using Webinars and virtual engagement tools. 

Smart Project: Sales Enablement

Related Resources 

Our Sales Enablement Smart Project will guide you through the steps to successfully create a sales enablement program that gives reps what they need to achieve their quota.  This project plan contains over 60 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Enablement KM Maturity Model

Our Enablement KM Maturity Model was designed to help organizations by providing a road-map for improving their Enablement KM efforts and capabilities.


Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.