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Follow this simple framework to develop an Agile Marketing plan that supports your company’s goals & objectives.

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The Ultimate Guide to ABM

Table of Contents

  1. What Is ABM?
  2. Why ABM? 
  3. ABM Success Stories: A Tiered Approach
  4. How to ABM: A Step-by-Step Implementation Guide
  5. ABM Troubleshooting: Common Challenges and Solutions
  6. Action Plan: How to Adopt an ABM Strategy
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Vidyard and Demand Metric have researched the state of video marketing on an annual basis since 2014. This report summarizes the results of the 2019 research survey, which examines what marketers are doing with video and how it is performing.

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Org Structure Guide

This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company. 

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Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.

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Use this public relations framework to define the activities required to successfully create, plan and execute a public relations plan.

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Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.

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Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.

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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.

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In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

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In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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This video infographic provides statistics and best practices for account-based marketing.

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The State of Email Marketing Video Infographic 2019

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?

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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

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Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

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MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

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Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

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Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

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This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.

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