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Join our speakers, as they share and discuss the key findings of our 2016 B2B Demand Generation & Predictive Marketing Benchmark Report.

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This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

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From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

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In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

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In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

SEO Technology Overview

Our SEO Technology Overview highlights the Search Engine Optimization (SEO) technology space at a high-level.

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In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

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Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.

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