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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

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This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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Read this Guide to learn how to transform your call center to a Modern Contact Center.

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Gamification Technology Overview

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.