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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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This video infographic provides statistics and best practices for account-based marketing.

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The Ultimate Guide to ABM

Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.

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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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A benchmark report on content personalization trends and best practices.