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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Free
The Ultimate Guide to ABM

Table of Contents

  1. What Is ABM?
  2. Why ABM? 
  3. ABM Success Stories: A Tiered Approach
  4. How to ABM: A Step-by-Step Implementation Guide
  5. ABM Troubleshooting: Common Challenges and Solutions
  6. Action Plan: How to Adopt an ABM Strategy
Free
The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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This video infographic provides statistics and best practices for account-based marketing.

Free

This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

Free

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

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A benchmark report on content personalization trends and best practices.