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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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The Ultimate Guide to ABM

Table of Contents

  1. What Is ABM?
  2. Why ABM? 
  3. ABM Success Stories: A Tiered Approach
  4. How to ABM: A Step-by-Step Implementation Guide
  5. ABM Troubleshooting: Common Challenges and Solutions
  6. Action Plan: How to Adopt an ABM Strategy
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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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This video infographic provides statistics and best practices for account-based marketing.

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Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.

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In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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A benchmark report on content personalization trends and best practices.

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Delivered by the top executives at the leading ABM platforms, you won’t want to miss their key learnings. In each case study, we will apply the ABM Capabilities Framework in a very tangible and easily understood way.