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Free

Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.

Free

This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.