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A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.
This eWorkshop presents key findings from this recently concluded study by sharing the results and providing some high-level recommendations about how to mitigate these barriers to email marketing success.
This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.
This infographic provides statistics and best practices for gamification.
Use this template to create a Research Request Agreement to be used for multiple parties engaging in a market research program.
Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.
Use this tool to measure your organization's event marketing capabilities.
This eWorkshop will present email marketing best practices, tips and tricks for 2013.
Read this guide to learn how to conduct a successful product launch.
This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
Use this template to track all of the tasks associated with your market research project.
Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.
This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.
From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.
In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.
This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.
Use this as a framework for building your annual advertising plan and budget.
This advertising agency selection tool allows your company to evaluate and compare different ad agencies by analyzing the options across a set criterion.
An 8-page project charter template that documents purpose, scope and project plan.
A matrix designed to help you increase the skill set of your marketing team.
A template to create a partnership marketing agreement between your organization and a partner.
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