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This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Free
Entering the European Market Successfully

Read this guide to learn the steps needed in order to successfully enter the European market.

Free
Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

Free
Facilitating Insightful Focus Groups

This guide provides practical advice for conducting insightful focus group sessions.

Free

This guide provides practical advice for gaining insight from market research initiatives.