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Use this tool to gain knowledge on the different types of research design & research methods and to select the proper research methods for your market research study.

Use this tool to identify and define the decision problem (opportunity) for a market research effort.

Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.

This template will help you test a hypothesis as part of a market research effort.

A tool to help you evaluate a focus group facilitator.

A tool to help you evaluate potential focus group facilitators (moderators).