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State of Marketing Measurement

Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.

Free

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Free

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

Free

From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.