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To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

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the_state_of_multichannel_marketing_2020

For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts.

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In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.

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In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.