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During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

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This Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.

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Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.

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A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.