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Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.
This video infographic provides statistics and best practices for the state of email marketing.
Our Lead Generation Maturity Model was designed to help organizations by providing a road-map for improving their lead generation efforts and capabilities.
Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.
This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.
In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.
In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.
This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.
A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.
A guide to help you understand the key features of Google+ that are useful to business
This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.
A guide to help you learn how to generate leads by providing on-demand webcasts.
A guide to help you plan a campaign for city tours and collect leads from those tours.
A guide to help you learn the key characteristics of a solid advertising concept.
A guide to help you align your sales & marketing functions to improve lead nurturing.
This guide provides practical advice for implementing a Marketing Automation strategy.
This guide provides advice on how to build permission-based email marketing lists.
This guide provides practical advice for building effective email marketing campaigns.
A guide for implementing an effective lead generation & marketing automation program.