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Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.
Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019 State of Email Marketing Benchmark Study.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
This video infographic provides statistics and best practices for the state of email marketing.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.
In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.
This guide provides advice on how to build permission-based email marketing lists.
This guide provides practical advice for building effective email marketing campaigns.