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This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this How-To Guide to train your team on a process for creating a compelling value proposition.

Free
Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

Free
Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.