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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

Free
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free
Strategizing for Myspace's Comeback

Read this how-to guide to help you strategize for the resurgence of Myspace.

Free
Revenue Marketing Transformation

A guide to help you understand the Revenue Marketing journey.

Free
Measuring Marketing Performance

A guide to help you prepare for measuring marketing performance in your department.

Free

This guide provides practical advice for measuring & improving your brand.

Free

This guide provides practical advice for building a comprehensive business strategy plan.