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The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

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From March 2015 to July 2015, Demand Metric and HighRoad Solution collaborated to conduct a survey to find about the state of association marketing in 2015 as compared to the previously researched 2014 study.

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In a November 2014 study sponsored by HighRoad Solution, Demand Metric collaborated with HighRoad to conduct a survey to find about the current state of association marketing.