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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

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In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

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Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

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Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.

Free

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

Free

Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

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A roles matrix to help you organize your Customer Engagement efforts.

Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.