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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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state_of_multichannel_marketing_infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance. 

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The Ultimate Guide to ABM

Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.

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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

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A benchmark report on content personalization trends and best practices.

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This video infographic provides statistics and best practices for account-based marketing.

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This video infographic provides statistics and best practices for lifecycle marketing.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.