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Event Marketing Plan Framework

Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2017.

Free
Event Marketing Plan Playbook

Use this step-by-step playbook and set of 18 premium tools and templates to create a comprehensive event marketing plan.

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2018.

Free

From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

Free

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

Use this tool to help you design a Request for Proposal (RFP) for an Online Event Marketing platform.

Free

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

Use this matrix to obtain information about key vendors in the Online Event Marketing technology space.

Use this matrix to compare Online Event Marketing platforms based on your requirements.

This course has 6 video modules that will help you develop and execute an event marketing plan that meets your marketing objectives.

Smart Project: Event Marketing

Our Event Marketing Smart Project will guide you through the steps to create an engaging events program.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

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Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Demand Metric's Sales Enablement Virtual Summit demonstrated the potential superiority of "virtual" exhbitions, trade shows and conferences for niche marketing, compared to what can so often be "barely relevant" large trade events held at huge exhibition and conferencing venues. 

http://adrianhargreaves.wordpress.com/2014/04/06/best-option-for-niche-t...