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2014 Marketing Outlook

This eWorkshop will discuss Demand Metric's 2014 Marketing Outlook; our best research, marketing moments and industry influencers from 2013 and our predictions, new ideas and emerging vendors & products we see for 2014.

Our 2014 Marketing Outlook Study examines our highlights from 2013 as well as our analysts' predictions for what is to come in 2014.

Kim Phillips's picture
Newbie
Kim Phillips
Newbie

How do you measure awareness, loyalty, satisfaction and other subjective, experiential data?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The modern marketing organization aspires to drive revenue, function as a strategic center of influence and provide leadership to the entire organization. How is it doing? In a benchmarking study sponsored by Pardot, a salesforce.com company, and Demand Metric seeks to find out. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Do satisfied employees have an effect on customer metrics such as retention, loyalty & even revenue? 

Demand Metric recently conducted a study, sponsored by Cvent to find out. 

If you're interested in the study results, CLICK HERE to register for our up-coming eWorkshop where Jerry Rackley, Chief Analyst at Demand Metric will share insights & best practices based on input from over 250 organizations. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Marketing research should ideally lead any important decision an organization makes, whether it's entering a market, launching a product or discovering customer needs. Most organizations are doing marketing research at some level. How effective are their efforts? 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Sales compensation is often the largest part of Sales, General & Administrative expense. Administering the sales compensation plan accurately and on time is often done using an arduous, manual process. For this reason, many companies seek to streamline the sale compensation process with Incentive Compensation Management (ICM) Solutions. 

The value of ICM solutions is high; as long as they are don't simply automate a bad manual process. Successfully acquiring and implementing an ICM solution requires a focus on more than just its features and functions. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Most organizations have a marketing department, but what level of influence do they have within the organization, how do they connect their activities and programs to revenue results, how do they justify their budget and how current are the marketing teams' skills? 

Demand Metric is launching a study, sponsored by Pardot to explore marketing’s evolving role and perception from a lead generation service bureau to a strategic, center of influence and revenue engine. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
70% of organizations don't know what kind of ROI their social media efforts are delivering   Almost one-third don't know how much of their revenue was influenced by social media   Almost three-fourths of executives use social media insights and intelligence to influence their decision-making  

 

Kristen Maida's picture
Expert
Kristen Maida
Expert

We recently released our 2014 Outlook Study: Highlights & Horizons and we have planned a special webinar to highlight the key findings and insights detailed in this report.

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

This Sales & Marketing Alignment benchmarking study will examine how the degree of sales and marketing alignment affects the way companies perform, primarily in terms of revenue generation.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The digital marketing landscape is evolving rapidly.  What direction will your organization take in 2014?

A recent Demand Metric study examined the platforms, practices, agility, investment and results of creating digital customer experiences.  

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Now available On-Demand! CLICK HERE to listen to the live webinar recording and download the slides!

The data stored in CRM and marketing automation systems is vital when it comes to generating revenue, yet just 38% of organizations in this study report having "clean" data. 

During this free eWorkshop, Chief Analyst Jerry Rackley will present results from the recent Sales & Marketing Data Quality study:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in the past six months, which is producing insights that benefit the marketing community. If you have not responded to a survey, seen one of the study reports or attended a benchmark study results webinar, click here for a quick review of just some of what these studies are revealing.

Kristen Maida's picture
Expert
Kristen Maida
Expert

First off, I would like to introduce Clare Price as our new VP, Research.  Some of our community members may have spoken with Clare as a Research Director.  Recently, we have integrated her into this new role and she is off to a speedy transition with a new report - 2014 Outlook Study: Highlights & Horizons!

Clare has spent weeks compiling 2013 insights & 2014 predictions from our analysts.  The result is Demand Metric's first Outlook Study.  Publication is scheduled to take place on January 20th so be on the lookout!

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

This Demand Metric benchmarking study seeks to understand the impact of Sales & Marketing data quality: what is the relationship between data quality and conversion rates? For completing this survey, we'll enter you into a random draw to win a Pebble Smart Watch, then we'll send you a free copy of the benchmarking report when its published. With less than 20 questions, the survey takes just 5 minutes to complete.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

All companies want to drive more profitable growth at lower costs and are exploring the impact of sales and marketing alignment on sales productivity and enablement.

Join us as leading B2B thought leaders: Tim Riesterer of Corporate Visions & Jerry Rackley of Demand Metric share data & insights from recent research on this hot topic.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Sales Enablement seems like a straightforward term that describes a function to enable sales.  That description, however, is where the clarity ends. Click Here to listen to a live recording of the Sales Enablement eWorkshop where Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show:

Kristen Maida's picture
Expert
Kristen Maida
Expert

In January & Febuary of 2014, SurveyGizmo sponsored a partnership between Demand Metric and the Marketing Research Association (MRA) to compare and contrast the perspectives of marketers and market researchers on the marketing research landscape.  The survey was released to two populations - Demand Metric members and MRA members.  The study results were analyzed by our Chief Analyst, Jerry Rackley, and some of his key findings include:

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

We have just finished collecting responses from close to 500 marketers on their use of B2B email marketing. Stay tuned for the benchmark report that will be published in the next two weeks.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

This benchmarking study will examine how Real-Time Bidding (RTB) is growing in North America, how many media buyers are using RTB, and how RTB is perceived. For completing the survey, we'll enter you into a draw to win an iPad Mini and we'll send you a free copy of the benchmarking report when its published. The survey has 15 questions and will take less than 5 minutes. Winner of the iPad Mini draw to be announced on July 1st.

Jerry Rackley's picture
Expert
Jerry Rackley
Expert
Demand Metric recently published the results of its recently completed study on marketing analytics, Marketing Analytics 2013:  Benchmarks, Insight and Advice.  Some of you will recall being asked to participate in the survey that provided the primary data for this study.  Over 700 of our members did take the survey, and it provided us with a rich data set to analyze.  
Demand Metric's picture
Advisor
Demand Metric
Advisor

In April 2013, Demand Metric conducted a benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.  Here is a link to the final report.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The digital aspect of marketing continues to grow, and in fact, all marketing is digital for many organizations today.  In this era of creating digital experiences, what practices are marketers using, how agile are they, and which ones are producing the best results?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Sales Enablement seems like a straightforward term that describes a function to enable sales.  That description, however, is where the clarity ends. 

This research study revealed that there are a variety of views and reported effectiveness of Sales Enablement. Despite the confusion around this topic, a clear picture emerges from the study of what this function looks like where it is working well. This picture provides a source of best practices to help any organization leverage Sales Enablement to facilitate achieving revenue goals.