Search results

Our 2014 Marketing Outlook Study examines our highlights from 2013 as well as our analysts' predictions for what is to come in 2014.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Do satisfied employees have an effect on customer metrics such as retention, loyalty & even revenue? 

Demand Metric recently conducted a study, sponsored by Cvent to find out. 

If you're interested in the study results, CLICK HERE to register for our up-coming eWorkshop where Jerry Rackley, Chief Analyst at Demand Metric will share insights & best practices based on input from over 250 organizations. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

According to Ray Carroll, Director of Sales at Marketo: “Good sales teams close deals, great sales teams earn trust.” Here are the 3 pillars of trust according to Ray:

1) Get the person on the other end to LIKE you.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Email expert Laura Atkins provides great tips on how to ensure your email hits the inbox.

1. Know your AudienceIf you know your audience you can create an engaging email marketing campaign filled with content tailored to that audience. Does your audience prefer playful or information dense emails? Finding out what works best for your audience is a worthwhile investment.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

You may want to learn about the value of employee engagement first. 

Look closely at any company that has earned a “best place to work” award, or one that regularly wins accolades from customers and you’ll discover a common thread: highly engaged employees. 

Compared to companies with lower levels of engagement, companies with higher levels report higher levels of benefits in several key areas:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The digital marketing landscape is evolving rapidly.  What direction will your organization take in 2014?

A recent Demand Metric study examined the platforms, practices, agility, investment and results of creating digital customer experiences.  

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

I wanted to share a recent Salesforce blog post written by one of Demand Metric's Research Directors, Christine Crandell that comments on Demand Metric’s recent Sales Enablement Study.

Here are a few key points from Christine’s post:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Now available On-Demand! CLICK HERE to listen to the live webinar recording and download the slides!

The data stored in CRM and marketing automation systems is vital when it comes to generating revenue, yet just 38% of organizations in this study report having "clean" data. 

During this free eWorkshop, Chief Analyst Jerry Rackley will present results from the recent Sales & Marketing Data Quality study:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in the past six months, which is producing insights that benefit the marketing community. If you have not responded to a survey, seen one of the study reports or attended a benchmark study results webinar, click here for a quick review of just some of what these studies are revealing.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Wednesday, November 13th @ 2pm ET

Most organizations agree that Sales Enablement is a function that helps develop and implement strategy to improve the sales process.  However, confusion surrounding how to orient, communicate about, measure and manage sales enablement causes it to underperform in many organizations.   

How can Sales Enablement best do what its name implies?

During this webinar, Demand Metric chief analyst Jerry Rackley will:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Instead of ranking for keywords, your goal is to build authority around a page and a site, and drive traffic to it so that Google can deliver curated, validated, and verified pages.

It’s about building brand authority, but how do you do that?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

All companies want to drive more profitable growth at lower costs and are exploring the impact of sales and marketing alignment on sales productivity and enablement.

Join us as leading B2B thought leaders: Tim Riesterer of Corporate Visions & Jerry Rackley of Demand Metric share data & insights from recent research on this hot topic.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Wednesday, October 9 @ 2pm ET | 11am PT

Click here to grab a seat!

Introducing our expert speaker: Suzy McKee, Senior Marketing Manager at Sitecore.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Perhaps in-person events are not a thing of the past...

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

I read an interesting article recently by Phyllis Shabad, member of Demand Metric's Senior Analyst Network and Chief Branding Officer at Executive Brand Coach that talks about the concept of “the personal brand.”

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

I read an interesting blog post today that discussed the question: how does Generation X (those born in early 1960s – late 1970s) stay relevant in a business world where your skill set is overhauled every 3-5 years due to changing technology?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Sales Enablement seems like a straightforward term that describes a function to enable sales.  That description, however, is where the clarity ends. Click Here to listen to a live recording of the Sales Enablement eWorkshop where Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

According to a new study from Socialbakers, which is based on an analysis of almost 2.9 million Facebook posts from 23,000 brand pages over a 2-month period; brands are less likely to post on Facebook on the weekend.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Earlier this year, ArCompany and Sensei Marketing surveyed marketing professionals around the world in the ongoing effort to better understand the growing industry of Influence Marketing and where businesses stand on the issue:

- Can social influence truly be measured? - Is anyone using them? - What’s the future of influence marketing?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

1. Separate Yourself from the Competitors

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The question of whether or not social for lead generation can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”

The SlideShare deck below from Marketo is a great resource for social marketers. It’s a self-guided visual journey that will help layout a blueprint for success. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Content marketing doesn’t just stop at posting something to your blog; that’s only part of the process. With the prevalence of social media it’s more important than ever to create a sustainable content marketing plan. With the majority of bloggers using Wordpress as a platform; here are five must-have plugins that will take your content marketing plan to the next level:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Brian Halligan, CEO & Co-Founder of Hubspot wrote a great article on how Millennials think, and what entrepeneurs and thought leaders need to do to adapt their companies in order to attract them.

A few key points from Halligan's article:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Did you know that 50% or more of emails are read on a mobile device? That’s a big number! In order to remain a savvy marketer it’s important to ensure that your emails & landing pages are mobile friendly. 

Here are a few tips to help you do this effectively:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Looking to produce high-quality content, but not sure where to start? 

Robert Rose, chief strategist at the Content Marketing Institute, recently conducted briefings with 13 vendors that offer content collaboration tools and presents his findings in this report.

Rose’s analysis will help you:

- See what each vendor offers

- Make an informed decision on the best solution for your specific needs

- Decide which type of content collaboration tool works best for you

Pages