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Lauren Follett's picture
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Lauren Follett
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The modern marketing organization aspires to drive revenue, function as a strategic center of influence and provide leadership to the entire organization. How is it doing? In a benchmarking study sponsored by Pardot, a salesforce.com company, and Demand Metric seeks to find out. 

Lauren Follett's picture
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Lauren Follett
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Demand Metric's premiere virtual summit: "Sales Enablement for Success" is tomorrow so we've decided to pull together a list of 5 things that you absolutely can't miss during the event! 

#1 - Free Content  We have loaded the resource center with over 80 pieces of content including:

Lauren Follett's picture
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Lauren Follett
Rockstar

“If You Build It, They Will Come” has now become a common catch phrase, and is the perfect way to describe the benefits of Configure, Price, Quote (CPQ).  

Modern CPQ systems have moved way beyond the classic definition of “Configure, Price, Quote” to offer a range of enhancements.

These are not your father’s CPQ systems!  We’ll detail the range of standard, advanced and specialized functions and features in our Solution Study Series: Configure, Price, Quote: Insights, Landscapes and Vendor Analysis, to be released during our upcoming Virtual Event on April 3rd.

Lauren Follett's picture
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Lauren Follett
Rockstar

Demand Metric is set to unveil the Sales Enablement Maturity Model at its upcoming Virtual Summit, “Sales Enablement for Success: Research, Experts, Tools and Solutions” on April 3rd.  The premier Maturity Model will address Sales Enablement and will serve as the foundation of the more than 80 premium Demand Metric Sales Enablement resources Demand Metric will give to attendees of the Virtual Summit.

Lauren Follett's picture
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Lauren Follett
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The acquisition, understanding and transfer of knowledge, skills and effective tools to the sales force are the core component of Sales Enablement. When sales has the right information at their fingertips in front of the right prospect, at the right time more deals close. And helping sales close more deals is the purpose of Sales Enablement.

This free infographic was designed to provide organizations with the truth about sales enablement.

Lauren Follett's picture
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Lauren Follett
Rockstar

Registration for our premiere virtual summit: "Sales Enablement for Success" is officially open and we couldn't be more excited! 

Lauren Follett's picture
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Lauren Follett
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Do satisfied employees have an effect on customer metrics such as retention, loyalty & even revenue? 

Demand Metric recently conducted a study, sponsored by Cvent to find out. 

If you're interested in the study results, CLICK HERE to register for our up-coming eWorkshop where Jerry Rackley, Chief Analyst at Demand Metric will share insights & best practices based on input from over 250 organizations. 

Lauren Follett's picture
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Lauren Follett
Rockstar

Attend this FREE eWorkshop on Wednesday, March 26th @ 1pm ET and learn how asset management can provide your company with a competitive advantage!

CLICK HERE to grab a seat!

Lauren Follett's picture
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Lauren Follett
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Marketing success has universally rested on a single principle: “Know Thy Customer.” But, without a unified and current customer profile, critical marketing campaigns like demand generation, lead management, scoring and nurturing are woefully inadequate. 

To succeed in today’s multifaceted communication environment, modern marketers need to embrace a new paradigm for creating and managing customer profiles: Customer Profile Management. 

Lauren Follett's picture
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Lauren Follett
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Marketing research should ideally lead any important decision an organization makes, whether it's entering a market, launching a product or discovering customer needs. Most organizations are doing marketing research at some level. How effective are their efforts? 

Lauren Follett's picture
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Lauren Follett
Rockstar

Sales compensation is often the largest part of Sales, General & Administrative expense. Administering the sales compensation plan accurately and on time is often done using an arduous, manual process. For this reason, many companies seek to streamline the sale compensation process with Incentive Compensation Management (ICM) Solutions. 

The value of ICM solutions is high; as long as they are don't simply automate a bad manual process. Successfully acquiring and implementing an ICM solution requires a focus on more than just its features and functions. 

Lauren Follett's picture
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Lauren Follett
Rockstar
70% of organizations don't know what kind of ROI their social media efforts are delivering   Almost one-third don't know how much of their revenue was influenced by social media   Almost three-fourths of executives use social media insights and intelligence to influence their decision-making  

 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

eWorkshop with Demand Metric and MindMatrix - Now Available On Demand!

Hosted by Clare Price, Vice President of Research at Demand Metric; this eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

You may want to learn about the value of employee engagement first. 

Look closely at any company that has earned a “best place to work” award, or one that regularly wins accolades from customers and you’ll discover a common thread: highly engaged employees. 

Compared to companies with lower levels of engagement, companies with higher levels report higher levels of benefits in several key areas:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The digital marketing landscape is evolving rapidly.  What direction will your organization take in 2014?

A recent Demand Metric study examined the platforms, practices, agility, investment and results of creating digital customer experiences.  

Lauren Follett's picture
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Lauren Follett
Rockstar
Now available On-Demand! CLICK HERE to listen to the live webinar recording and download the slides!

The data stored in CRM and marketing automation systems is vital when it comes to generating revenue, yet just 38% of organizations in this study report having "clean" data. 

During this free eWorkshop, Chief Analyst Jerry Rackley will present results from the recent Sales & Marketing Data Quality study:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Wednesday, November 13th @ 2pm ET

Most organizations agree that Sales Enablement is a function that helps develop and implement strategy to improve the sales process.  However, confusion surrounding how to orient, communicate about, measure and manage sales enablement causes it to underperform in many organizations.   

How can Sales Enablement best do what its name implies?

During this webinar, Demand Metric chief analyst Jerry Rackley will:

Lauren Follett's picture
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Lauren Follett
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All companies want to drive more profitable growth at lower costs and are exploring the impact of sales and marketing alignment on sales productivity and enablement.

Join us as leading B2B thought leaders: Tim Riesterer of Corporate Visions & Jerry Rackley of Demand Metric share data & insights from recent research on this hot topic.

Lauren Follett's picture
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Lauren Follett
Rockstar

Wednesday, October 9 @ 2pm ET | 11am PT

Click here to grab a seat!

Introducing our expert speaker: Suzy McKee, Senior Marketing Manager at Sitecore.

Lauren Follett's picture
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Lauren Follett
Rockstar

Sales Enablement seems like a straightforward term that describes a function to enable sales.  That description, however, is where the clarity ends. Click Here to listen to a live recording of the Sales Enablement eWorkshop where Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Wednesday, September 4, 2013 @ 1pm ET

In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-up marketing opportunities. Not surprisingly, they are also produced using a very similar process. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

August 28th @ 2pm ET

In today's business environment, prospects are searching for quick answers to their questions, and finding tons of free information on the Internet. How can you set yourself apart from competitors?

Register for this free eWorkshop with Pam Slim, Expert Business Coach and learn strategies to help you highlight your unique and valuable expertise, and set yourself apart from the competitors.

Click Here to grab a seat!

Jesse Hopps's picture
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Jesse Hopps
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eWorkshop: August 21st @ 2:00 pm ET - REGISTER

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Studies have shown that, on average, corporations allocate nearly 25% of their marketing budget to in-person events. Are you optimizing this investment?



Jesse Hopps's picture
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Jesse Hopps
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eWorkshop: August 28th @ 2:00 pm ET - REGISTER

In today's business environment, prospects are searching for quick answers to their questions, and finding tons of free information on the Internet. How can you set yourself apart from competitors, including Google results, and highlight your unique and valuable expertise?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

August 8th @ 2:00 pm ET

SEO – love it or hate it, it’s an important piece of the online marketing puzzle. With more than 3.97 billion web pages on the internet today, the challenge is cutting through the clutter, staying relevant, and remaining visible. Learn to love SEO and discover how you can generate SEO success for your firm.

Click here to grab a seat!

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