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Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

I thought that the community may find this news from the UK interesting which looks at how Asda (which does not have a loyalty scheme) is competing against its supermarket rivals which do have established loyalty schemes. Asda are focusing on a number of methods including a mobile app, retargeting, SMS and Wi-Fi.

The full article from Brand Republic can be seen by following the link. http://www.brandrepublic.com/news/1217781/asda-admits-not-finding-easy-drive-loyalty/