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Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Marketing Magazine features an article from Julia Hutchison, head of content marketing at Group FMG.   Julia’s article focuses initially on a survey by content marketing agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands.  Julia then offers her ‘10 commandments of content marketing’. 

How do these 10 commandments compare with your own choice?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things like: content marketing , social media, community building, brand tracking, and other inbound channels. While SEO still remains a key part of their product, it’s clear that they're no longer just an SEO software company.

What effect do you think this will have on their brand?

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Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing technology NFC, (Near Field Technology).

As Clair O’Neill from Econsultancy explains in her blog, ‘NFC is a wireless technology that enables mobile devices to be placed against an NFC terminal in order to access information. It works in a very similar way to ‘contactless’ payments on credit and debit cards: one tap of the card onto the terminal and the payment is complete....