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Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things like: content marketing , social media, community building, brand tracking, and other inbound channels. While SEO still remains a key part of their product, it’s clear that they're no longer just an SEO software company.

What effect do you think this will have on their brand?

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