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Lauren Follett's picture
Lauren Follett

By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things like: content marketing , social media, community building, brand tracking, and other inbound channels. While SEO still remains a key part of their product, it’s clear that they're no longer just an SEO software company.

What effect do you think this will have on their brand?

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