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Adrian Hargreaves's picture
Adrian Hargreaves

Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing technology NFC, (Near Field Technology).

As Clair O’Neill from Econsultancy explains in her blog, ‘NFC is a wireless technology that enables mobile devices to be placed against an NFC terminal in order to access information. It works in a very similar way to ‘contactless’ payments on credit and debit cards: one tap of the card onto the terminal and the payment is complete....